It's my guess that they don't want to. A decade ago when AMD's CPUs had trouble competing at the high end, they ceded that market segment almost entirely, and now they're doing the same with nVidia. And Intel is basically a dead company. Neither of them are going to risk the capital and internal shake-up necessary to actually compete with nVidia. And anyways, there's only so much TSMC capacity for high-end chips, and Apple and nVidia have already spent infinity dollars reserving most of it.

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hgehjddfy 3 days ago | parent [-]

Ummm are you forgetting epyc and ryzen are now unmatched?

If AMD wants to they can compete..

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gary_0 3 days ago | parent [-]

Unmatched by Intel, who have been failing for a decade, so there was no competition? They mostly won by default. And Apple's chips are giving them a run for their money. If Apple sold plain CPUs that weren't locked to their software (they never will, but hypothetically) then AMD would let themselves slide into 2nd place again.

That really makes three companies that are happy to concede to nVidia, because Apple could definitely challenge nVidia if they wanted to.

Note: I'm not saying that AMD sucks, just that their corporate culture prevents them from being very ambitious.

	▲	AuthAuth 3 days ago \| parent [-]
		Apples chips dont even come close. Their benchmarks compete in specific tasks and then measure by metrics like preformance per watt. These are benchmarks AMDs cpus arent optimizing for and yet they're still close. Once you remove the power consumption out of the tests and broading the tests AMD cpu's come out ahead. Apple had something impressive with M1 then within a year the other mobile cpu manufactures came out with something on par. A year after that and they had surpassed apple. Apples closest cpu competition is Qualcomm and they dont win that.