I think they mean integrating AI into the business system directly and not using it to code things. I can see that having a more neutral impact

> Generic tools like ChatGPT excel for individuals because of their flexibility, but they stall in enterprise use since they don’t learn from or adapt to workflows, Challapally explained.

Maybe I misunderstood this, but I took this to mean that people inside enterprises are struggling using tools like ChatGPT. They do point out that perhaps the tools are being deployed in the wrong areas:

> The data also reveals a misalignment in resource allocation. More than half of generative AI budgets are devoted to sales and marketing tools, yet MIT found the biggest ROI in back-office automation—eliminating business process outsourcing, cutting external agency costs, and streamlining operations.

But I've seen some amazing automation does in sales and marketing that directly affected sales efficiency and reduced sales and marketing expenses.