Its sad content like this makes it too front page. AI has been developed and used at both companies far before LLM TRANSFORMERS made such a hit. The author clearly doesn't have even a basic understanding of what AI is... AI is a giant umbrella term. The hype is essentially all about Transformer based models and I time will show its a hype bubble they don't need to be part of. I will never understand how people with so little technical knowledge on a subject can make grandiose claims like "Apple is losing out on AI!" and be taken seriously. Every company is high on their own damn supply with this pushing AI nonsense. I don't need language models shoved in my face by yet another company. I respect Apples approach far more than everyone else trying to ride the LLM bandwagon.