True, but Apple is a consumer hardware company, which requires billions of users at their scale.

We may care about running LLMs locally, but 99% of consumers don't. They want the easiest/cheapest path, which will always be the cloud models. Spending ~$6k (what my M4 Max cost) every N years since models/HW keep improving to be able to run a somewhat decent model locally just isn't a consumer thing. Nonviable for a consumer hardware business at Apple's scale.