Apple will integrate AI in a not user facing fashion. They'll weave it underneath the OS and the ecosystem. Like how they locally update memories and do other stuff on-device.

What we gonna see from Apple, IMHO, is a horde of smaller models working on different tasks on the devices itself, plus heavier stuff is running on "personal cloud compute" instances.

We'll not see Apple AI besides a sticker, it'll just try to do its work at the background.

Oh, people balk at auto-word-complete in the latest macOS, but I find it very useful. Spending little time here and there and it counts.