Something I don't understand is why is there such effort to crafting generators for all kinds of content but there isn't the same level of interest for crafting consumers of it? AIs that will play your games and watch your movies and tell you how good job "you" did? If is about money you don't have a chance because the monopolistic middlemen will hoard all space, e.g. Steam will generate the PC games that go popular, and whatever space is left will be quickly saturated by an overabundance of generated content, so given the scarcity of attention is only going up the next logical step is to generate the "people" that will consume the content, bots that craft reviews about what they "saw" and how they "felt" and have different "personalities" and constantly interact with each other.

I think that kind of multi-modal work is ongoing but not as advanced as text-based LLMs are today.

All these kinds of generators are LLM-via-text-proxy in the sense that people are using LLM's excellent text generation properties to generate via scripting interfaces in various tools.