A good part of that can probably be attributed to how terrible Google has gotten over the years, though. 15 years ago it was fairly common for me to know something exists, be able to type the right combination of very specific keywords into Google, and get the exact result I was looking for.

In 2025 Google is trying very hard to serve the most profitable results instead, so it'll latch onto a random keyword, completely disregard the rest, and serve me whatever ad-infested garbage it thinks is close enough to look relevant for the query.

It isn't exactly hard to beat that - just bring back the 2010 Google algorithm. It's only a matter of time before LLMs will go down the same deliberate enshittification path.