It seems almost hostile to users. Why should I need to use some third party tool to find your thing? If you're paying for a domain anyway, pay for a meaningful one.

… Well, I guess that's what they've done. Surely nobody could ever have been this naïve, though; it's not as though Google massaging results into unusable mess is anything new.

> Why should I need to use some third party tool to find your thing?

How else would you find it? By typing domain name guesses into your address bar until you hit the right one? How would you be sure you've hit the right one and not a scammer/squatter?

This is not a particularly easy problem to solve, and I agree that relying on Google to accurately and safely deliver you to the correct web site isn't great either, but I think we'd be much worse off without search engines.