"if we build that feature, we'd have to own it."

"You're right, keep it on the 2028 roadmap"

That would be my experience in tech at least.

I mean, the experience from my department meetings where we discuss the roadmap and plans.

"Does it earns us money? Because doing it does _cost_ us"

It's really that simple (and the to do/wishlist is actually long).

The best thing PureGym could do now? Pay the guy couple of grands for the app AND give him lifetime membership.