In consumer markets, the notion of a rational consumer is a myth.

If we had rational consumers then the world would be very, very different.

I'm unconvinced that you can get every competitor to agree on a price increase.

All it takes is for one business to see it as an opportunity to lower prices to gain more marketshare for everyone else to also have to lower prices.

	▲	disgruntledphd2 2 days ago \| parent [-]
		> All it takes is for one business to see it as an opportunity to lower prices to gain more marketshare for everyone else to also have to lower prices. This would again, be true in a very simplified world. A lot of the time your suppliers have committed to provide X widgets by Y date at Z place, and it's not trivial to swap out A widget provider for B widget provider. And this is the easy case, how much would it cost to rebuild all your LLM based tools with Anthropic after building on OpenAI. So, yeah in theory it requires perfect co-ordination but really if there are 4 big suppliers and 3 increase price, their profits will increase and the CEO of the other will probably be fired by the board.