Point 6 grow a lot, with the recent UK chances requiring people to hand over their Identity to see xxx rated content. Privacy was a issue before but its getting worse and worse.

Point 7 ... see the recent EU law about chat services needing to provide access to users chats. Also links to UK recent laws etc ...

The more the governments and companies go crazy for your data / privacy, the more a personalized solution becomes a need. All the other benefits that such a platform offers, become icing on the cake.