Isn't this just renting, which is already offered by Amazon, Apple, Google ...

Sort of, but:

- the price to rent is comically overpriced, to the point it makes no sense to rent, especially at HD or UHD.

- you still require an online connection.

- the quality is shit unless your playing it on the holy Privacy Violator 9000.

- they give you an absurdly small amount of time to view the movie or show. 2 days? Really? Family video did a week!