> Yet between 2016 and 2019 Flo Health shared that intimate data with companies including Facebook and Google, along with mobile marketing firm AppsFlyer, and Yahoo!-owned mobile analytics platform Flurry. [...] Every interaction inside the app was also logged, and this data was shared.

Proposed resolution:

1. Wipe out Flo with civil damages, and also wipe out the C-suite and others at the company personally.

2. Prison for Flo's C-suite, and everyone else at Flo who knew what was going on and didn't stop it, or who was grossly negligent when they knew they were handling sensitive info.

3. Investigate what Flo's board and investors knew, for possible criminal and civil liability.

4. Investigate what Flo's data-sharing partner companies knew, and what was done with the data, for possible criminal and civil liability.

Tech industry gold rushes have naturally attracted much of the shittiest of society. And the Overton window within the field has shifted so much due to this, with some dishonest and underhanded practices as SOP, that even decent people have lost references for what's right and wrong. So the tech industry is going to keep doing every greedy, underhanded, and reckless thing they can, until society starts holding them accountable. That doesn't mean regulatory handslaps; that means predatory sociopaths rotting in prison, and VCs and LPs wiped out, as corporate veils of companies that the VCs knew were underhanded are pierced.