Fujifilm was able to make a massive comeback with a big pivot towards chemical. They're the best at making anything film-related, including a lot of stuff the pharma industry needs. The camera division is extremely profitable due to the Instax golden goose: great marketing, stellar margins both on the cameras and the consumables.

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RandallBrown 3 days ago | parent | next [-]

Kodak already spun off its chemical company.

They seem to be doing pretty well. https://en.wikipedia.org/wiki/Eastman_Chemical_Company

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hoytschermerhrn 3 days ago | parent | prev | next [-]

Somewhat surprisingly, they’ve also successfully diversified into high-end skincare, applying their chemical expertise to moisturizer forumulations and whatnot.

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hinkley 3 days ago | parent [-]

Film chemistry involves a lot of emulsions does it not?

	▲	hoytschermerhrn 3 days ago \| parent [-]
		Yes, exactly. Apparently the chemistry for film emulsion is very similar to what’s needed for skin applications. I think a lot of companies would not be so forward-thinking, so I give them a lot of credit here.

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porphyra 3 days ago | parent | prev [-]

Fujifilm's digital cameras are also doing great these days in a somewhat surprising comeback.

	▲	i_am_proteus 3 days ago \| parent [-]
		Perhaps not so surprising: Fuji was producing excellent film cameras and lenses in the 1980s and 1990s, whereas Kodak was not.