> Corporate lobbying systemically can't do anything else than try to increase profits, which usually means less regulation.

Corporate lobbying can be for more regulation. It can disadvantage competitors. Zuckerberg has spoken in favour of greater regulation of social media in the past. The UK's Online Safety Act creates barriers to entry and provides and excuse for more tracking. I can think of examples, some acknowledged by the CEOs of the companies involved, ranging from British pubs to American investment banks.