Warren Buffet is a very carefully crafted “aww shucks” persona. He’s spent megabucks inventing it and keeping it safe. And I lose the argument because I cannot find the article from a decade ago that really dug into it. Either SEO has vanished it or he has it removed.

Many personas are carefully crafted. Including some of the jerks' personas.

As long as Warren Buffett keeps it up to his underlings and business partners..