It’s not a US startup, it’s UK according to the website.

"Wealthy startup steals EU trademark" still works as most will fill in the blank with US.

	▲	throwaway-0001 6 days ago \| parent [-]
		Unicorn startup bullies small EU company by stealing their trademark - and the gov allows it!

timeon 6 days ago | parent | prev | next [-]

Even better for clickbait: "Wealthy Brexit startup steals EU trademark".

poly2it 6 days ago | parent | prev [-]

Still, not EU (currently).