If it's 100% dumb, then it seems unsustainable, as the brand will become tarnished, and no longer an escape hatch. It seems like it has to provide at least okay advice, or it isn't sustainable. I have no idea if that's what Gartner is doing or not, this is the first I'm hearing about them, and it's fascinating. I had no idea a thing like this existed. I guess maybe we're watching them pay for bad advice right now.