The first site I clicked on a focaccia recipe and had to skip to the bottom of the page, past 7 paragraphs, 10 images and a video to find the actual list of ingredients. The second one had a pop-up from the guardian begging me to subscribe that covers literally half the screen and pops back up with every page load.

And the first fast food restaurant that I ran into didn't server me quality food either. Shocking!

If they did it any other way, no one would ever have found that website. Don't hate the players...