Trademarks are for commerce, no? If you had charged even a few customers would it have helped?

Now that they own the trademark you can't make money off of it but you don't have to give anything up - if you have the url and aren't charging anyone you can hold onto it.

> I dealt with this years ago - it would have been about $250K to challenge the trademark for something that I'd been using for a few years.

You can't trademark something that is used already. That's why this is so egregious.