Good find. Might be worth to read this and consider filing a complaint. Seems pretty clear they are in violation of BCorp values: https://www.bcorporation.net/en-us/standards/complaints/

If it's worth it. OP needs to decide.

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keysdev 7 days ago | parent [-]

BCorp is just virtual signaling. There is no reason for small business or startup to be Bcorp

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3836293648 6 days ago | parent | next [-]

The expression is virtue signaling, not virtual

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ummonk 6 days ago | parent | prev | next [-]

It's specifically an ESG firm, not just any random business.

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stevage 5 days ago | parent | prev | next [-]

It depends what you mean by "just".

I worked at one. The BCorp label seemed to do a lot of good in establishing organisational culture and attracting people who were a good fit. The organisation did (and still does) a lot of good.

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runlaszlorun 6 days ago | parent | prev [-]

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	▲	abound 6 days ago \| parent \| next [-]
		For a bit more color here: a B Corp designation really is just a marketing tool. Unlike the name implies, it's not some special corporate structure, it's just a certification you pay some company to get and pinky promise that you'll be good. Nonprofits and public benefit corporations at least have some "teeth" to them: they both allow you (in different ways) to do things that aren't directly in the interest of your fiduciary duties, and that single-minded money chasing is what incentives a lot of "bad" corporate behavior.
	▲	aaron695 6 days ago \| parent \| prev [-]
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