And this is exactly the problem.

It used to be the case that you exchanged money for a good or service. It was a transaction of 1 thing for 1 thing.

Now you're exchanging your money AND personal information for goods or services (sometimes both mixed in a way that is optimized to get as much money out of you as possible). And because those providing goods or services all have the same incentives, you don't have a free choice to pay a competitor who doesn't use these business practices.

Freedom absolutists (such as ancaps) will claim you can always start a competitor. But that's just not true, these business practices are so advantageous that you either use them too or go out of business.

The real solution is for people to unite and demand change together. And that's what governments are for.