large institutions dont buy into gartner because its accurate or even reasonably current. Gartner is part of a risk management strategy for shareholders. its a brand and reputation that you can shove in front of any problem you might encounter to insulate your companies reputation.

X, Podcasts, and Substacks offer up-to-the-second analysis of the latest trends and such, but at no point will they offer the type of indemnity that Gartner does. They are a technical resource, not a business leadership one.

> to insulate your companies reputation

...and more importantly, allows you to keep your job should your choice not work out.

Gartner, like consultants, get paid for so management can pass the buck and not be held accountable for their decisions.