This article implies that Gartner’s revenue stream comes primarily from vendors.

Does anyone know if that’s true? Gartner calls that whole arm of the business “insights” and doesn’t break it down further in their SEC filings.

I’d be surprised if that’s the case.

They double dip. You pay them to review your company. Other companies pay them to read those reviews.

	▲	twoodfin 2 days ago \| parent [-]
		Right, but what’s the ratio? Every interaction I’ve had with Gartner suggests the vast bulk of their analysis revenue comes from “clients” rather than vendors.