My experience with Gartner has been seeing in-over-their-head CTOs in lagging firms take their recommendations a bit too seriously.

Earnestly printing out the latest white paper and distributing it to their directs. Hiring "head of X" for whatever new X Gartner has invented.

Thinking they are getting a peak at industry best practices when in reality the industry leaders are not sharing anything with Gartner, so its blind leading blind.

This leads to a lot of self delusion that actually being a lagger is an advantage because we'll simply buy XYZ that Gartner suggested and leapfrog over the leaders who are mired in their legacy tech.

No thought whatsoever to the people, processes and institutional knowledge that got the leaders to where they are. Nor any questioning as to whether there are actual off the shelf solutions for things your better competitors built in house with many man years of effort.

So the sooner the better ..