If you are a California resident you can request a deletion via the state's new DROP platform which is launching next year. That will send the deletion request to every registered data broker in the state who will then have 45 days to comply. Part of that compliance is sending deletion notifications to everyone downstream that they have shared or sold your data to in the past. The penalty for not responding to a DROP request is going to be $200 a day, per request.

Starting in 2028 CA registered data brokers will have to undergo audits to ensure that they have been complying with deletion requests to the fullest extent of the law. Now, maybe only 20% of actual data brokers are registered in California like they are supposed to be, but it's a start.

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