"There's a fair bit of talk about “Google Zero” at the moment: the day when website traffic referred from Google finally hits zero."

I am fairly convinced this day is not long.

"If the AI search result tells you everything you need, why would you ever visit the actual website?"

Because serious research consults sources. I think we will see a phase where we use LLM output with more focus on backing up everything with sources (e.g. like Perplexity). People will still come to your site, just not through Google Search anymore.

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noboostforyou 3 days ago | parent | next [-]

On more than one occasion I've had Google AI summarize its own search result while also providing a link to the original website source it used for its answer. I clicked the link and discovered that it said literally the exact opposite of what the "AI summary" was.

	▲	igouy 2 days ago \| parent [-]
		The reason I don't want the ai summary is that I want to be able to verify the source information. People have always made mistakes, so the search results always needed V&V.

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timeinput 2 days ago | parent | prev [-]

I think it will really depend on the topic. There are some topics where the first N search results are some sort of blog spam (some times AI generated), and so the AI summary is as good or better than the blog spam. There are other topics where the AI summary is garbage, and you need to read its sources. There are other topics where the google / duck / kagi search results aren't all that useful any way (let alone the AI summary of them) and you need to know where to look.