I believe this reflects the euphemization of the english language in US, a concept that George Carlin discussed many years ago [1]. As he put it, "we don't die, we pass away" or "we are not broke, we have negative cash flow". Many non-English speakers find these terms to be nonsensical.

[1] https://www.youtube.com/watch?v=vuEQixrBKCc

People are finding the trend to use "unalive" instead of "die" or "kill" to skirt YouTube censoring non-sensical too.