We are absolutely seeing a downward trend as Millenials and younger are drinking less (though other substances are definitely replacing the booze). The fewer beverage companies, the better. However I am seeing places like bars add a selection of non-alcoholic drinks to their menus to help counter this. The market will be fine, the people will be better.

Honestly, thank goodness.

I drink much less than I used to. I never suffered from bad hangovers, but I didn't like feeling slow the next day or experiencing the poor sleep that comes with lots of drinking.

Having quality NA options means that I can space out my alcohol even more by having an Athletic in between full beers, or having a mocktail after a cocktail.

Speaking of mocktails: Lots of bars are realizing that mocktails are literally just juices with insane margins (they're often charged the same as a cocktail, which has the alcohol priced in). It is much easier to find actually good mocktails these days, which is great.