Well they make sense to more casual users, being able to throw bikes, gear, or tools in the back is great. How big that market is however is hard to say. The Subaru Baja certainly wasn't a big success

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ultrarunner 2 days ago | parent [-]

Because it's all a lifestyle signal, not for actual use. The Baja sent the wrong signal. Simple as that.

	▲	guywithahat a day ago \| parent [-]
		Most of the people I know who drive trucks actually use them, even if only infrequently. There is a segment of people who only use them to carry bikes or the home depot run, but capturing that market seems to have been tricky for companies in the past