What's more surprising to me (also EU citizen) is how readily able we are to adopt US cultural norms to our own.

The most glaring and obvious example is the narrative surrounding race/gender relations. The EU has it's own racial issues but we get BLM riots too and we get chest thumping misandrists in Sweden.. the country that has done the most to promote gender equality of any nation on the planet.

BLM riots don't make sense in the UK for example, our race relations are much more nuanced, difficult, and probably put the Pakistani community in the most visibly disadvantaged position; but there's no space to talk about that as we're discussing George Floyd and police brutality (which, largely is not a UK issue at all).

I know for Americans this might come off as tone deaf because everything over there is so polarised it's like a battle to the death; but I think a major reason the right wing is growing in the EU is because of US cultural norms becoming prevalent (individualism over collectivism) and that naturally comes with some amount of xenophobia; as if you're living an individualistic mindset you naturally see resources as zero-sum.

The growth of right-wing movements thrive, ironically, by positioning themselves as a bulwark against what they frame as foreign cultural encroachment. It seems we're stuck trying to choose between a censored European world or an American one that doesn't fit us at all.

But if I have to choose, I choose the one that actually sort of fits.

Denmark have in the past few elections had a guy run on the promise of reinstating the Glass–Steagall Act. No word on how a Dane, in the Danish parliament would even be in a position of reintroducing a US law.

It's incredibly frustrating to see people around you adopt US mentality, problems and problem solving. This can be simple things like talking to the police, ignoring the fact that there's a huge difference in talking to a police officer in Gothenburg vs. Baltimore. Some times you even run into people protesting something that's not a problem, but US centric social media has lead them to believe it is. At the same time many are completely oblivious to local issues.

Clearly, American social platforms are the vehicles to deliver this division, but I wouldn't dismiss the possibility that the message is being equally engineered and promoted by other powers as well (Russia and China as a bare minimum, from the top of recently documented elections interferences).

That's not to absolve Americans at all, but rather to reinforce the idea that the EU should reign over those platforms in the EU, and/or promote its own.

I can't talk about other countries, but in France it's clear that liberals (which in my books are right wing) try to emulate the US and capture more traditional movements/struggles.

Liberal 'feminists' borrowing the US word 'empowerment' to replace the word 'emancipation', and their new feminist dream is to be a CEO instead of finding a way to smoothen or remove hierarchical structures. Beauvoir is radically reinterpreted, and d'Eaubonne forgotten.

What's funny is that most movements on the right of liberals are becoming even more US coded (all beside one in the regular right, and all beside Monarchist and Bonapartists on the far right) , enough to forget even _very recent_ memories, because they want to transform my country into the US so much. Manifesting transformism shows while transformists were not a subject for almost a century (and Michou died less than a decade ago) is peak American (which isn't an issue if you're from the US to be clear). A more anecdotal example: my mother and aunts are catholic and go to every local church event, at least since their sister died. A lot of (mostly young) people converted recently and those neo-catholic act like Puritains, like they were in a TV show. Calling Yoga devil's work and other shit like that. The priests are trying to do something because apparently it became unbearable.

I'd agree with you with the point that the local right wing ideologies are repackaged old-school nationalism reinventing itself. The most radical right wing governments are in the former communist countries where the communism was just nationalism with socialist coating. Adopting US terminology is not always adopting US ideas as well.

Ah yes, the cancer of hamburgerization