Taking political labels at face value is stunningly naive. Parties' rhetoric is similarly untrustworthy to the point of irrelevance. In reality, major parties are just different combinations of graft, which for obvious reasons is not shared with the public. But even if that were not the fact, taking some label that arose a century ago (progressive) or four centuries (conservative, in England) -- under circumstances that are barely remembered and may have been mendacious even at the time -- and have changed continuously since -- is common enough, I guess, but sheer childishness.