I don't know how you use search but I often find incredible information that I didn't explicitly search for.

How do you quantify such things? How can you say with a straight face that this magic box gives you more relevant information (which may be wrong!) and that will revolutionize the workforce?

I am searching for the incredible information and I can't find it without the LLM because I don't know the proper terminology ahead of time and search isn't that good unless you know exactly what you want.