True. I built a web site for a local newspaper back in the late 90s. Their main concern was finding a way to charge for the content (difficult at that time) while making sure they didn't give anything away for free, so they did nothing useful with it for a long time.

That paper still survives, barely, ironically having cut back on home delivery and trying to push customers toward digital, while losing a lot of the content that made it worth getting in the first place.