You missed the first part of that quote:

> At long last everybody realises that the old MPEG business model is now broke

And the entire post is about how dysfunctional MPEG is and how AOM rose to deal with it. It is tragic to waste so much time and money only to produce nothing. He's criticizing the MPEG group and their infighting. He's literally criticizing MPEG's licensing model and the leadership of the companies in MPEG. He's an MPEG member saying MPEG's business model is broken yet no one has a desire to fix it, so it will be beaten by a competitor. Would you not want to see your own organization reform rather than die?

Reminder AOM is a bunch of megacorps with profit motive too, which is why he thinks this ultimately leads to stalled innovation:

> My concerns are at a different level and have to do with the way industry at large will be able to access innovation. AOM will certainly give much needed stability to the video codec market but this will come at the cost of reduced if not entirely halted technical progress. There will simply be no incentive for companies to develop new video compression technologies, at very significant cost because of the sophistication of the field, knowing that their assets will be thankfully – and nothing more – accepted and used by AOM in their video codecs.

> Companies will slash their video compression technology investments, thousands of jobs will go and millions of USD of funding to universities will be cut. A successful “access technology at no cost” model will spread to other fields.

Money is the motivator. Figuring out how to reward investment in pushing the technology forward is his concern. It sounds like he is open to suggestions.

> There will simply be no incentive for companies to develop new video compression technologies, at very significant cost because of the sophistication of the field, knowing that their assets will be thankfully – and nothing more – accepted and used by AOM in their video codecs.

I don't think he fully considered the motivations of Alliance members like Google (YouTube), Meta and Netflix and the lengths they'll go to optimize operational costs of delivering content to improve their bottom line.

Fixing a business model that was always a force that slowed down development, implementation and adoption is not something that should be "fixed". MPEG dying is something to celebrate not whine about.