> Free codecs only came along … and it's hardly a robust strategy

Maybe you don’t remember the way that the gif format (there was no jpeg, png, or webp initially) had problems with licensing, and then years later having scares about it potentially becoming illegal to use gifs. Here’s a mention of some of the problems with Unisys, though I didn’t find info about these scares on Wikipedia’s GIF or Compuserve pages:

https://www.quora.com/Is-it-true-that-in-1994-the-company-wh...

Similarly, the awful history of digital content restriction technology in-general (DRM, etc.). I’m not against companies trying to protect assets, but data assets historically over all time are inherently prone to “use”, whether that use is intentional or unintentional by the one that provided the data. The problem has always been about the means of dissemination, not that the data itself needed to be encoded with a lock that anyone with the key or means to get/make one could unlock nor that it should need to call home, basically preventing the user from actually legitimately being able to use the data.