"He and Newmark are neither, he wrote, but rather the kind of capitalists who are not fully focused on maximizing profit.

That ethos defined the company. Newmark and Buckmaster rebuffed ideas for expansion — like adding user reviews — because it would make Craigslist easier to game and harder to moderate."

Ye. The right call. User reviews worked great for some years until the KPI became the target.

I can't remember the name of this law. So I'll just say it's Cunningham's law.