The movie is itself (I think) capitalising on the increased popularity of F1 brought about by the Netflix series. It is a great series and by all accounts has really turned the sport around in terms of popularity, a very clever move by the FIA. Netflix have tried to replicate it for other sports but, I believe, without the same success.

> It is a great series and by all accounts has really turned the sport around in terms of popularity

Is this causation or correlation ? Should your comment have a "in the US" asterisk? The series premiered in 2019 and F1 still had global audience drops in 2020 and 2021 (TV, so covid isn't solely to blame). Meanwhile, F1 audiences is now growing while DTS viewership is dropping [1].

> Netflix have tried to replicate it for other sports but, I believe, without the same success.

Maybe because F1 has long been one of the most popular worldwide sports and DTS wasn't actually driving the increase. The cumulative DTS viewership is in the single digit (edit: mid double digit million, actually) millions. Global F1 viewership is in the high three digit millions and the increase in viewership from 2020 to 2024 is in the hundred million range.

1- https://www.planetf1.com/news/drive-to-survive-viewing-figur...

2- https://www.whats-on-netflix.com/news/formula-1-drive-to-sur...