There's a lot of reasons the cybertruck is a failure, but I think a lot of it does come down to Musk; not just the cancelled orders because of his politics, but because purportedly he inserted himself into the engineering and development at a far stronger level for this vehicle than the other Tesla vehicles, and a lot of the issues stem from fulfilling his design demands.

At the time the CT was announced there were no other EV pickups remotely close to buyable. If he had stepped back, and let the people who designed the X, Y, and 3 do their thing, it would have been released in 2020, and even with its unique shape would have sold great, and probably would not have developed the reputation for poor quality that the current one has.