I'm shopping for a truck atm because I need one. I am pretty routinely overloading the towing capacity of my Land Cruiser, and a decent flatbed pickup would obviate the need to hook up the trailer most of the time. Being able to tow/haul 3-4cord of firewood logs in one go would be super convenient, I'll use that capability at least once per year.

And if you're thinking "why not just rent?" I'll ask when was the last time you saw an equipment trailer rental with a winch capable of hauling logs up onto it?

Paradoxically, at least in the context of this thread, my motivation to own a truck is safety and efficiency. A 12 valve Cummins pulling the GCVWR of a 1994-1998.5 3/4 ton Dodge will get right around 10mpg and do it safely.

I admit there are many of you out there, and have no problem with folks who need a truck for truck use cases. That's what trucks are for. I take issue with those buying them for non rational use cases (status, etc), "Pavement Princess" vehicle duty cycles.