The company in question has been doing their survey for two decades. It’s a private data set, but has been reported on by multiple serious news outlets which will have their own data scientists looking over the data, e.g. Axios: https://www.axios.com/ford-pickup-trucks-history

You can also verify the data is coming from real drivers, by searching for “New Vehicle Experience Study” and seeing all the posts from users who receive the survey and think it’s some kind of scam.