Who is the target market here?

* Purely subjective opinion: It's ugly as hell. The front of vehicles isn't just for engines, it's also for aerodynamics.

* It's crazy expensive.

* The bed looks too short to be practically useful.

* The wheels look comically small.

* The ground clearance doesn't seem to make it useful for more than suburban and urban road environments.

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bastawhiz 5 days ago | parent | next [-]

I'm the target market.

- I think it looks fine

- I don't need a full sized bed for anything I'd be transporting

- Tricked out it's a little over half the cost of an R1T Dual and $10K less than a comparable F150 Lightning upgraded to the long range battery

- The wheels are small because it's a small truck. Big wheels would look ridiculous.

- This isn't a truck for off roading or unmaintained dirt roads.

What would I use this truck for?

- towing a motorcycle trailer

- Picking up stuff from Costco that won't fit in my trunk

- Buying and transporting dirt, gravel, and stone for my yard

- Going up to my cabin with my partner and two friends and having enough room to seat everyone and have room for all the luggage

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matthewfcarlson 5 days ago | parent | next [-]

Exactly. I love that it's small. I used to have a 4 door full length bed GMC and it felt like driving a boat. Seattle was particularly awful. My current garage is only 210 inches deep (5.334 m) so most trucks will not fit in my current house (very first world problems I know). But yes, smaller, lower cost, and does everything I need a truck for.

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monkeyelite 5 days ago | parent | prev | next [-]

I'm excited to hear your review after purchase.

	▲	bastawhiz 5 days ago \| parent [-]
		I'll be eager to post one! After the cybertruck I won't be preordering any more vehicles. Right now I'm looking to replace our Model 3. I'm waiting for now details on the 2026 R1T Quad, and to see if Mazda actually really makes an electric MX-5. We have two other EVs (cars) so a truck would make sense but we're keeping our options open. An R1T would be cool but putting the 50k difference into a home battery system would be a smarter play, and an electric MX-5 would just be fun as hell. A friend of mine who works at a tech company doing charging tech is urging me to hold out for a year, so I might delay a decision another year. We'll see.

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SilverElfin 5 days ago | parent | prev [-]

Isn’t a ford lightning much bigger and more capable?

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bastawhiz 5 days ago | parent [-]

More capable how? It's more capable if it does more things that you want it to do, but in my case it doesn't add more utility. When you compare it based on range and power, it's still more expensive.

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ParetoOptimal 5 days ago | parent [-]

Maybe it's more capable because driving small truck could make people think your genitalia is small?

Not my personal opinion... but wonder how much of a factor this is :)

	▲	bastawhiz 5 days ago \| parent [-]
		The stereotype is that a big truck implies you're compensating. The only people who think an unimpressive vehicle means you have small bits are the people who think that an impressive vehicle means you have big bits.

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wpm 5 days ago | parent | prev | next [-]

> It's ugly as hell.

So is a Ford Transit van? Who cares. This is a work truck.

> The bed looks too short to be practically useful.

The bed is 5 ft long. From TF website: "Same truck bed length as the Toyota Tacoma. Larger than a Rivian R1T."

> The wheels look comically small.

They look fine? How big should they be?

> The ground clearance doesn't seem to make it useful for more than suburban and urban road environments.

Oh, so they designed it for the environments it was...designed to be used in? And the same environments most macho big boy trucks spend 99% of their life in? What's the problem here?

Honestly, what's your problem? Why is your comment so harshly negative? You can't fathom a target market for this because you don't seem to be in it?

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toast0 5 days ago | parent | prev | next [-]

> * The bed looks too short to be practically useful.

Have you looked at the mainstream 'small' truck market lately?

Small in quotes, because actual small trucks disappeared, and we're left with mid sized trucks as the smallest. Used to be you could get a 6-ft bed standard and an optional longer bed on a small truck. Fuel efficiency standards now dictate you can't have that without a larger truck and worse fuel efficency.

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ocdtrekkie 5 days ago | parent | prev | next [-]

I'm not willing to preorder an unproven brand, but I am excited about this. I'm a Toyota RAV4 owner, and I'd like something (much) more fuel efficient, or a fairly affordable EV, but I don't want to lose moderate hauling capacity for equipment, tools, parts for home, etc. I would seriously consider a very small/compact car but I do need to fit a car seat and I do occasionally move things.

I hope this makes it to market because if I was buying a car today, and this was available today, I'd pick this.

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5 days ago | parent | prev [-]

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