A tremendous portion of the truck market are people who live in urban to suburban areas and need to move things. For that audience, the ability to fit a 4x8' plywood sheet easily puts this ahead of a surprising number of conventional trucks on utility. The 2k lbs payload on the 2WD drive model is more than a Tacoma and some configurations of the F150, for example, popular models that also don't fit a 4x8 sheet without strapping it down over the cab or another awkward technique. It also lists a towing cap of 6,600 which is competitive with many production pickups.

There's a divide in needs between off-roading and moving things around, and this seems oriented in the moving things around direction. I can easily see it working for a landscaper in a suburban environment, for example, where the driving miles per day are really not that high and 6,600 is plenty for a typical landscaper's trailer.

From everything I've seen, true off-roading applications are a pretty small portion of the overall truck market, and one that many popular trucks right now are also poorly optimized for (popular 2WD configurations, middling clearances, etc).

I just put down a deposit. I make things from plywood sometimes, and even in my wife's R1S it's a pain. When we don't take the R1S, all 5 of us have to fit in my car (Honda Clarity). I coach robotics teams and sometimes need to haul a lot of stuff. Sometimes we do some light offroading in the R1S.

Looks like this will do all the things I need OK. I would like to drive something small and easy to park, that I could offroad a bit, carry my family a bit, haul stuff a bit.

And I've always liked the weird aesthetic of kei trucks and things like the Jeep Forward Control.