That's actually very consistent for Apple. Apple doesn't generally claim to be the first to do something, but have always taken the line that they're the first to execute it well. Hence their fondness for words like 'reimagine', 'revolutionise', etc.

▲

Isamu 5 days ago | parent | next [-]

Yes, dominant smartphones before iPhone were BlackBerry inspired, full physical keyboard with small screen.

When the iPhone launched, the Android project changed direction toward a full screen phone and that form became much more dominant and popular than the BlackBerry form.

Apple made the bet that they could make the full screen experience much more compelling that people would accept the trade off of losing the keyboard.

▲

heavyset_go 5 days ago | parent [-]

There were several slate phones before the iPhone

	▲	fzzzy 5 days ago \| parent [-]
		They had slider keyboards yeah?

▲

politelemon 5 days ago | parent | prev | next [-]

> Apple doesn't generally claim to be the first to do something

Strongly disagree with this. Their marketing often claims inventing things that have existed.

	▲	spacedcowboy 5 days ago \| parent [-]
		> Strongly disagree with this. Their marketing often claims inventing things that have existed Strongly disagree with this. Their marketing often claims reinventing things that have existed, or revolutionising them, or reimagining them, but rarely claims to be the first, ever, without qualification.

▲

SebFender 5 days ago | parent | prev [-]

True. But in this case Apple isn't only a bit late but completely lost with AI - Efforts driven towards AR for years absolutely killed their game.