Vertically-integrated modems are not cool. I mean, they are to me and likely other geeks, but to the general public? Their eyes would glaze over.

Cool is the kind of thing people envy. It's the kind of product that gets namedropped in a music video.

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MrDarcy 5 days ago | parent | next [-]

You’re not thinking two or three orders out. It’s not about the modem, it’s about reducing the resource allocation of a boring component to make space for increasing the resources of other exciting components, taking the whole into account.

iPhone will get some new exciting feature and everyone will wonder how they managed to do it at the price point nobody else can.

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heavyset_go 5 days ago | parent [-]

Name some "new exciting features" iPhones gained in the last 5 years that made their way into music videos like the iPod did

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MrDarcy 5 days ago | parent | next [-]

I’m excited to shoot my own music videos with my iPhone now.

Last weekend my grade school friend visited and we took a boat out on Puget Sound. We followed two orca whales for 45 minutes and I shot multiple videos of them in 4k 60fps. They look beautiful and played seamlessly on my TV without any crappy ads. I shared them with our two families easily through airdrop and later through iCloud when we got back to land.

That evening my son was dancing and signing he favorite songs with my friend’s son so I shot a “music video” of them and shared it again.

Both these experiences were exciting to me. It felt insane to do such things with a pocket computer Apple hasn’t screwed up in nearly 20 years.

Like I said, it’s the whole product experience that’s the point. Apple has earned enough of my trust to believe one will come and even if not, I’m satisfied with what I have today and will have tomorrow.

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heavyset_go 4 days ago | parent [-]

I think we have different definitions of cool

	▲	MrDarcy 4 days ago \| parent [-]
		Life would be rather boring if we didn’t.

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nunez 4 days ago | parent | prev [-]

Memojis and Oscar-winning movies shot entirely on iPhone

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Someone 5 days ago | parent | prev [-]

Vertical integration is what got us fanless laptops with amazing battery life. Those are cool.

Apple thinks/knows/gambles increasing vertical integration by building its own modems will make things even better.