Point of friction is to have it as a filter against people who really need your help.

Helping people necessitates taking some action, spending resources, potentially making some errors that can be taken against you.

But on the other hand, refusing to help people without any reason or flimsy reason is also frowned upon.

Adding friction is a perfect solution, now you want to help everyone but this stupid/pesky/lazy people just aren't able to follow simple(they ain't) instructions how to properly follow process of acquiring etc.

Now it's their fault, so no action is needed on you behalf.