> Those film studios play the streaming services against one another, often allowing the exclusive right to offer certain content for a limited time, after which they then lease the rights to a competing service.

Even worse, a lot of the big studios have their own streaming service (Disney, Paramount, Peacock, Canal+ in France, etc) and have no incentive to have lease the rights to competing services.

That's ultimately what pushed Netflix to focus so much on creating their content, they knew that at some point the original content owners will realise streaming can be lucrative, and just build their own services.