> The easiest web performance engineering anyone can do is fire any and all marketers, managers, or executives

Your solution to web performance issues is to fire people?

When they're the cause of the web performance problems it isn't the worst idea. The individual IC trying to get a site to load in a reasonable amount of time isn't pushing for yet another tracking framework loaded from yet another CDN or just a few more auto-playing videos in a pop-over window that can only be dismissed with a sub-pixel button.