Even when Amazon Prime has it, the rental terms are dogshit. I used to rent VHS and DVDs from the store and got to watch them as many times as I wanted for a week. With Amazon Prime, once I start watching it I only have 48 hours and then I have to rent it again. Friends coming over in 3 days and you think they'll like the movie you just rented? Too bad, have to pay them again.

It's flagrant bullshit that physical media, with real scarcity, had better rental terms than digital.

So why the hell shouldn't I pirate it? I get a better product, it's free, and all the people who made it are dead now anyway so spare me any bullshit moralizing.

You may know this, but these rental terms are typically driven by the studio that published the film, not the TVOD service provider (Amazon in this case).

I know that it doesn't change the customer experience, but it's worth being angry at the right people...

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