I did not say the author is not advocating for friction, I said the authors wording about the tech world wanting everything to be fictionless is wrong (as I think I demonstrated with my example of customer support).

To quote the author:

> In tech circles friction is seen as bad, everything needs to be frictionless. Every interaction with anything needs to be smooth and uninterrupted.

This is the claim I refuted. This is what the tech circles like to appear like, all while using friction when it comes to their AGBs, when it comes to rejecting their tracking cookies, when it comes to opting out or unsubscribing, you get the idea. Don't want a path to be taken often? Add friction.

These are all examples for neferious use of friction, but in itself there is nothing bad about friction. E.g. the "Format" button on a Blackmagic Pocket Cinema Camera needs to be hold for three seconds (animating as you hold it). This added friction gives you enough time to reconsider whether you really want to erase all those videos you recorded.